Fashion, Magazine, 3D Animation, Holographic Fan, Social Campaign

Hologram logo animation for What- Else.

My first exploration into tangible digital artwork. I had been interested in working with hologram fans since 2019 and always thought it would be a beautiful medium to showcase my digital artwork.

The concept of this video compilation was largely based off one of the early videos promoting the fans, extremely mundane, evidently captured from an old cellphone. I presented the idea to Charlotte Agnew as I thought great project for the launch of What- Else, bringing an interactive element to the work.

Logo Design by Alice Zan